« In a Morgan, we don’t move, we voyage. We don’t drive, we steer », Pierre Henri Mahul, the French importer.
The American fashion designer, Ralph Lauren started his career in a cream 1961 Morgan 4/4. Impressed by its elegance, he still owns one today as part of his collection. This model, a unique classic, full of charm, incarnates the “savoir faire” of English craftsmanship. An icon of the English automobile industry, the Morgan, created in 1909, is manufactured from a wooden structure studded with metal plates. This hand-made conception has not changed since the 1930s. To fully appreciate the Morgan experience, you need to take the top down: owners of this model prefer to open their umbrellas when stationary rather than put the top up. Ralph Lauren was a prime example, being known to say that “real Morgan owners don’t drive with the top up” .
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