25th May 2020
"The two most important things don't show up on the company's balance sheet: its reputation and its people." Henri Ford. Company created more than 100 years ago, the Ford company is one of the most emblematic brands in the world, just like Coca Cola or Ferrari. Ford owes its longevity to its engineers and workers but also to its inspiring and original communication. For the launch of the Mustang in 1964, Ford's marketing teams had the idea of exhibiting their model on the roof of the Empire State building. It would be dismantled, transported by lift and assembled on the roof. The Mustang's success was immediate. 40 years later, Scott Monty turns the ignition key to digital with a closer, more human communication. In the space of a year, through the digital campaign to relaunch one of its models, the company has gained more than 1.8 million fans on Facebook. FORD also invests in platforms such as YouTube, where the campaign generates 6.2 million views. At Cartis, each model represents a page in the history of major car brands. Much more than just a means of transport, it is a great emotional vector for your next communication campaign.